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Sports Direct: The UK’s Sporting Giant
Sports Direct sells sporting equipment and clothing for men, women, and children! Sports include football, running, tennis, snooker, watersports, yoga, basketball, swimming, and many more. The clothing and equipment come from high-end brands like Nike, Adidas, No Fear, and Everlast, as well as cheaper and lesser-known brands.
There are more than 500 stores in over 250 cities in the UK, with London, Bristol, and Glasgow having the highest number of stores.
Sports Direct opening times vary by location. They are generally open from 9 am to 5:30 pm on weekdays, 9 am to 6 pm on Saturdays, and 10 am to 4 pm on Sundays. Stores in busy shopping centres may stay open later. Use our store locator to find a store near you that is open today!
Hours vary on New Year’s, Christmas, and bank holidays, and some branches might be closed.
Identifying one is not difficult due to the company’s familiar branding and logo. The brand uses three colours: blue, red, and white. The logo reads the company name with “Sports” in blue and “Direct” in red. Both words are written in capital letters.
The company is a well-known retailer of sporting clothes and equipment to most British residents. However, many of their customers may not be aware of some interesting facts concerning the business. These include:
- Owned by Mike Ashley, they operate on shallow margins.
- They own many sporting brands, including Karrimor, Lonsdale, and more.
- They are over 35 years old.
- They bought the House of Fraser in 2018.
- Mike Ashley Sports was the original store and focused on badminton equipment.
As an extensive chain that owns many sporting brands, it is not surprising that it has an exhaustive list of clothing items and sporting equipment for sale. It caters to children and adults in more than 40 sports with a range of different products. It also caters to outdoor adventures such as hiking and camping trips with suitable clothing, accessories, and tents.
Some of their most popular products come from their casual clothing department, including jogging bottoms, training tops, and trainers. Their football department is also popular, and they sell many football kits and equipment such as footballs, shin pads, football boots, and training bags; other popular sales features are in their running section and accessories department.
Some brands at their stores include Dunlop, Everlast, Firetrap, Jack & Jones, Lonsdale, Reebok, Puma, Nike, Slazenger, Donnay, Asics, and more. The business owns many of the brands it sells.
Mike Ashley founded the company in 1982 by opening his first store in Maidenhead under the name Mike Ashley Sports. Within ten years of existence, he had expanded his business to 12 stores. Over the following years and up to the present day, the company has continued to grow the number of its stores and now trades internationally in many different countries. It overtook competition in the UK to become the most prominent sporting retailer in 2006. The business has also invested in other retailers and acquired many sporting brands to help fill their shelves, including acquiring Newcastle United Football Club in 2007 and entering into a commercial partnership with Rangers Football Club involving merchandising and branding.
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