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Sainsbury’s: Your Supermarket for Groceries and More
Sainsbury’s is the second-largest supermarket chain in the United Kingdom, after Tesco. In 1992, it briefly became the UK's largest grocery retailer before being overtaken in 1995. They sell a wide variety of products found in most supermarkets. Shoppers can choose from a range of fresh fruit and vegetables, meat, dairy products, frozen items, convenience meals, ice cream, and more. Their aisles are stocked with well-known brands alongside cheaper alternatives under Sainsbury’s own labels.
Founded by John James Sainsbury in 1869 in London, it is now majority-owned by the Qatari sovereign wealth fund, Qatar Investment Authority. The company has over 1,400 shops and more than 180,000 employees. Sainsbury’s is also a constituent of the FTSE 100 Index and is listed on the London Stock Exchange. Over the years, the company has diversified, with subsidiaries in banking and energy, among other industries.
With over 1,400 stores, Sainsbury’s operates in over 450 cities across the UK. The cities with the highest concentration of Sainsbury’s stores include London, Nottingham, and Edinburgh. Opening times vary by location, but most Sainsbury’s stores are open from 7 am to 11 pm, seven days a week. Some branches close earlier on Sundays. Store hours may also vary on public holidays, such as Easter Monday, Good Friday, Christmas Day, Boxing Day, and New Year’s Day. You can find the opening times for a Sainsbury’s near you using the branch locator tool on opening-times.co.uk.
Sainsbury’s operates over 600 supermarkets and more than 800 convenience stores across the UK, so finding a shop nearby is easy. The chain enjoys a market presence in areas such as South East London, Wolverhampton, Guildford, Swindon, Torquay, Redhill, Dartford, and Enfield. Many of their supermarkets also feature in-store cafés and fuel forecourts.
As one of the leading grocery and general merchandise retailers in the UK, Sainsbury’s is a household name, and most people have shopped there at some point. However, here are 5 things you might not know about Sainsbury’s:
- Their first shop was opened in 1869 on Drury Lane, Holborn, London.
- Sainsbury’s was one of the first adopters of self-service supermarkets in the UK, thanks to Alan Sainsbury, who introduced the concept after a trip to the United States in the 1950s.
- The brand has had many notable ambassadors over the years, including TV chef Jamie Oliver, Paralympic swimmer Ellie Simmonds, and former footballer David Beckham.
- Sainsbury’s was one of the first major UK corporations to implement an online-only recruitment system in 2007, a controversial move at the time due to limited internet access across the population.
- Sainsbury’s runs the Active Kids campaign, where customers can donate vouchers to local organisations in exchange for children’s sports equipment.
Sainsbury’s operates both online and through its brick-and-mortar stores, stocking over 30,000 product lines, with 20% of them being their own-brand products. Among their own-label brands are:
- Basics: An economy range that includes mostly food items but also stationery and toiletry products.
- Taste The Difference: A premium range offering high-quality frozen and fresh foods, bakery products, and more.
- Be Good To Yourself (BGTY): Aimed at consumers seeking food products with reduced calories.
- Deliciously FreeFrom: A range of products designed for customers with allergies or intolerances, including gluten, wheat, and dairy-free options.
- SO Organic: A selection of organic food products sourced from fertiliser- and pesticide-free environments.
In addition to food, Sainsbury’s also sells non-food items under brands like Sainsbury’s HOME and Home Collection, which offer products such as kitchenware, bed linens, and lighting. Tu, their clothing line, is also a major part of their offering.
Sainsbury’s was founded in 1869 by John James and Mary Ann Sainsbury, who opened their first store in Holborn, London. Originally focused on fresh food retail, the supermarket later expanded to include packaged goods. By the time of John James Sainsbury’s death in 1928, the company had 128 shops and was steadily expanding. World War II was a challenging period, with many of their London stores being bombed and male staff conscripted into the military. Despite these setbacks, the company rapidly expanded throughout the 1950s, 60s, 70s, and 80s. After facing a brief decline in the 1990s, Sainsbury’s re-launched in 1998 and has experienced steady growth and success ever since.
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