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Lidl: A Global Discount Supermarket
Lidl Stiftung & Co. KG, or Lidl as it is more commonly known, is a German supermarket chain with stores across both Europe and the US. Known for offering discounts and value items, it directly competes with fellow discount supermarket chain Aldi. The range of products they sell is wide and diverse, including clothing, toys, tools, home accessories, and other items alongside food and drink. However, they are predominantly known as a supermarket that sells dairy products such as cheeses, milk, yoghurts, meat, vegetables, fruit, and tinned goods. They also have a large freezer section where customers can find frozen produce and ready meals.
This supermarket chain has a no-frills strategy, cutting costs in various ways so that the customer receives the same quality product but benefits from savings. For example, many products are left in their original delivery crates for customers to take from; this reduces staffing costs, as the crate can be replaced once empty.
The company has expanded from a single store in Ludwigshafen and now has a presence in 27 countries, with over 10,000 stores. The chain operates in nearly every country within the European Union, as well as in Serbia, Switzerland, and the US. In the UK, there are over 630 stores spread across more than 430 cities.
It’s advisable to check your local Lidl opening times before heading out. However, as a general guide, stores typically open between 8 am and 10 pm from Monday to Saturday, and from 10 am to 4 pm on Sundays. For accurate opening times, use our branch locator.
Opening times might differ on occasions like New Year's Day, Good Friday, Easter Monday, Christmas, Boxing Day, and bank holidays.
Although it is a relatively recent addition to the UK supermarket industry, the chain has carved out a unique niche in a short time. While it has a reputation for offering low-cost items, this retailer is more than just a discount store:
- They aim to connect all their stores with local food projects to donate surplus stock.
- Lidl was the first supermarket to remove confectionery and chocolates from checkouts following a 2013 trial.
- In the UK, over half of shoppers purchase from Aldi and the chain during the Christmas period.
- They sell enough luxury toilet roll each year to wrap around the Earth’s circumference nine times!
- Some of their own-label products have won prestigious grocery awards.
Low-cost gourmet foods prepared and shipped in from Europe are a particular speciality, but the chain offers more than new brands to explore. All of their stores are committed to local produce, and they try to use local suppliers wherever possible. Not only does this help their pledge to be as eco-friendly as possible, but it also helps to keep prices low.
Aside from groceries, the chain is well-known for its “middle aisle” goods. These are long sections that run down the centre of every store, containing non-food items. A variety of products on special offer are sold here at heavily discounted prices. The turnover of these goods is rapid, and once they’re gone, they’re gone. Items such as tools, sewing machines, toys, garden equipment, and decorative items can be found in this section.
The retailer began with a single store in 1973 in Ludwigshafen, a town just south of Frankfurt. With 500 products on offer and a staff of just three, this humble start soon blossomed into a huge success. After opening 300 more stores across Germany, they began expanding into other European countries during the 1990s, including entering the UK in 1994. By the 2000s, Lidl had established itself as a key player in the supermarket sector, and in 2017 it crossed the Atlantic to the US.
Despite their rapid and ongoing success, the chain remains ambitious. They plan to continue expanding into new countries and increase their presence in existing markets. In the UK, they aim to eventually have over 1,500 stores—more than double the current number.
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