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Iceland: The Frozen Food Specialist!
Iceland Supermarket, often shortened to Iceland, is a chain of supermarkets operating in Britain. Products are typical supermarket foods such as meat, fruit, and vegetables. They however put an emphasis on frozen foods and convenience meals. Here you can find all the daily essentials like milk, bread, eggs, and packaged foods; however, a large percentage of the store is dedicated to frozen items. Not only is there a range of frozen desserts, but you can also find a selection of frozen meats and snack foods. If the opening times of a store near you aren’t convenient, you can opt for a home delivery service, which is free over a certain amount spent. They have more than 950 supermarkets spread throughout the UK. They are well known for their advertising campaigns, often featuring well-known celebrities, coining the phrase “Mum’s gone to Iceland” as a memorable hook.
Their extensive number of stores are found on high streets and in shopping precincts in over 280 major UK towns and cities. Those living in larger cities like Newcastle, Edinburgh, and Reading have access to more supermarkets than those in less-populated areas. Identifying one of their stores is straightforward thanks to their distinct branding, signs, and storefronts. The logo, which sits above the entrance of their stores, displays the company name in white text on a bold two-toned orange background. Their storefronts are usually orange and stand out on the high street.
Iceland opening times may vary, but most stores have similar schedules. They are mostly open seven days per week, though the exact times may differ according to location. From Monday to Friday, they are open between 8 am and 7 pm. On weekends, the opening times remain the same on Saturdays, but on Sundays, the store is typically open between 10 am and 4 pm.
These times may also change on certain days of the year such as New Year's Day, Good Friday, Easter Monday, Christmas, Boxing Day, and bank holidays. It is advised to check with a specific branch for opening times to avoid disappointment.
It is a well-known supermarket, but there are some things about the business and how it operates that may not be common knowledge among the general public. Here are five interesting facts about the company:
- They sponsored the TV show I'm A Celebrity...Get Me Out of Here! for many years.
- They removed palm oil from their own-brand products for environmental reasons.
- After they bought a chain of rival stores, they could not refurbish them quickly enough, so they had to include the other store’s name in their advertising.
- They have a store in Iceland.
- The founders were fired from Woolworths after starting the business; they later acquired several former Woolworths stores.
These supermarkets specialize in selling frozen foods. They offer a range of meats, vegetables, treats, pizzas, and convenience meals. However, they also sell fresh produce such as fresh meats and shelf-stable foods. This includes confectionery, snacks, and baked goods. They also have a range of £1 products and sell household cleaning items. One service offered by their stores is home delivery - customers can do their shopping in-store and then request for it to be delivered to their home if they spend over a certain amount.
The first branch was established in 1970 in Shropshire by business partners Peter Hinchcliffe and Malcolm Walker. The name came as a suggestion from Mrs. Walker. At the time of setting up the business, the pair were working for Woolworths, and once their store manager discovered their new venture, they were fired. Within eight years, they had opened over 25 stores. They continued to expand by acquiring other businesses and, at one point, were owned by Icelandic banks. The company has recently opened another distribution centre and created more jobs. They continue to operate successfully in the UK and Ireland.
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